Wholesale meal replacement shakes that already sell.

Shake That Weight supplies meal replacement shakes, bars, soups and ready meals on trade terms to clinics, pharmacies, gyms, retailers and researchers across the UK. Stock it, dropship it under our brand, or put your own name on it with white label from 1,000 units. BRC-certified, 50+ SKUs, one supplier for the whole basket.

The short version

Everything a buyer asks, answered up front.

MOQ (opening order)
£300
Lead time (stock order)
3–5 working days, GB mainland
Trade tiers
Trade, Partner, Key Account, Distributor
Certification
BRC-certified manufacturing, organic certified, gluten-free certified
Dropship under our brand
Yes — no stock holding required
White label (your brand)
From 1,000 tubs/doypacks per flavour, or 15,000 sachets per flavour
Product range
50+ SKUs — shakes, bars, soups, breakfasts, ready meals, snacks, crisps, wafers, collagen

Certified to




BRC-certified · 50+ SKUs · Dropship available · Reply within one working day

Apply for a trade account →

Trading models

Five ways in. Pick your risk.

The five ways to work with Shake That Weight, by commitment level, what each solves, and who each suits
Model Commitment Solves Best for
Refer & earn None Zero risk, no admin PTs, coaches, nutritionists, small salons
Dropship — our brand Low volume, no stock Stock risk and cashflow GLP-1 prescribers, single clinics
Trade stock & resell From £300 opening order Shelf margin Retail, pharmacy, gyms, salons
White label — tubs/doypacks From 1,000 units per flavour Your own brand Clinic groups, established practices
White label — sachets From 15,000 units per flavour Your own brand, at scale Distributors, established brands

Not sure which fits? Talk to the trade team before you apply.

Wholesale pricing & minimum order

The numbers, published.

Minimum order and reorder

Trade tier structure: opening order, reorder minimum and discount off RRP
Tier Opening order Reorder minimum Discount off RRP / your margin
Trade £300 £250 25%
Partner £1,000 (or £5,000/yr) £250 30%
Key Account £2,500 (or £15,000/yr) £500 35–40%
Distributor £10,000 / pallet Negotiated 40–45%

Exact per-SKU pricing is confirmed on application — the structure above is published so you can compare us against any other UK supplier before you ask.

Case sizes

Case configuration by product format
Format Per case
Shakes 300
Soups 300
Meals 300
Bars 300
Ready meals 12

Lead times

Lead time by order type
Order type Lead time
Standard trade stock order 3–5 working days
Pallet / Distributor order 5–10 working days
White label (tubs/doypacks, 1,000+ units) 3–6 months from order
White label (sachets, 15,000+ units) 3–6 months from order

Certification & quality

Our products are made under a BRC-certified food safety programme, with organic and gluten-free certification across relevant lines. Each production run is released against a written specification before it ships, and traceability is held at batch level from incoming raw material through to the finished pack. A Certificate of Analysis for any batch you have received is available to your trade account on request. Halal and kosher-certified lines are available — ask on application.

Full allergen and nutritional data sheets are provided with your trade account.

Shelf life, labelling and terms

Shelf life — minimum 6 months remaining on dispatch, guaranteed.

Labelling — full GB FIC-compliant labelling, GTIN barcodes on every SKU, country of origin declared.

Payment terms — pro-forma on your first three orders, then 30-day account terms subject to credit check. Carriage paid on GB mainland orders over £300; £9.95 below threshold.

Clinic & prescriber supply

You prescribe. We’ll handle the food.

If you treat patients through rapid weight change, you own a nutrition problem you didn’t choose. We solve it three ways.

GLP-1 telehealth and prescribing services

Patients on weight-loss medication lose appetite before they lose the habit of eating badly — protein adequacy and the maintenance phase become your problem, not the medication’s. Our GLP-1 support range (8 SKUs) is built for exactly this, and our dropship model means it can carry your branding on the box with no stock on your shelves and no cash tied up.

We never name specific weight-loss medications on this page or in supplied materials — only generic phrasing, to keep your marketing clear of pharmacy licensing issues.

Bariatric services

The pre-operative liver-shrink diet is a defined, repeating 2–4 week total diet replacement protocol every bariatric unit needs to supply reliably. Post-operatively, texture-progression and protein-adequacy products carry patients through recovery. We can supply both phases on standing order.

Private weight-management and dietitian-led services

Full nutritional adequacy data, clinician-facing product data sheets and patient-facing compliance materials are available on request — everything a dietitian needs to put their name behind the product with confidence.

Clinical trial & research supply

Locked spec. Every batch traceable.

We can supply standard commercial product — not a bespoke trial formulation — on a locked specification, with full batch traceability, Certificates of Analysis on request, and direct-to-participant shipping. If your protocol needs a bespoke comparator or placebo arm, talk to us directly: that’s a development conversation, not something we offer off the shelf.

Investigator-led studies using total diet replacement have driven some of the most significant findings in UK diabetes research — the Diabetes UK-funded DiRECT trial, run by Newcastle and Glasgow Universities, used total diet replacement product supplied at scale and showed 46% diabetes remission at one year. That is the standard this category is judged against.

Trade product range

One supplier, the whole basket.

  • Shakes
  • Bars
  • Soups
  • Breakfast
  • Ready meals
  • Snacks, crisps & wafers
  • Collagen
  • GLP-1 support meals

Full range and nutritional data sheets provided on account opening.

Why trade buyers pick us.

One supplier for the whole basket

Shakes, bars, soups, breakfasts and ready meals — instead of stitching together three suppliers to cover a protocol.

BRC-certified manufacturing

Made under a BRC-certified food safety programme, with full batch traceability.

A route in whatever your risk appetite

No-stock referral, no-stock dropship, stocked resale, or your own brand from 1,000 units — where comparable custom formulation elsewhere starts at 30,000 units.

Margin, and the kit to sell it.

Retailer margins run 25–45% depending on tier (see pricing table above). We provide point-of-sale materials, product photography and nutritional data sheets to trade accounts at no charge — ask your account manager once your application is approved.

How it works

Four steps to your first order.

1

Apply

Tell us your business type and estimated volume.

2

We respond

Within one working day.

3

Account set-up

Credit check for account terms, or pay pro-forma from day one.

4

First order

Standard lead time 3–5 working days GB mainland.

What’s the minimum order to open a trade account?
£300 for a standard trade account. Partner and Key Account tiers have higher opening thresholds in exchange for deeper discounts — see the pricing table above.
Can I sell your products under my own clinic or gym’s brand?
Yes. Our private label service starts from 1,000 tubs or doypacks per flavour, or 15,000 sachets per flavour for larger runs. Below that volume, our dropship service ships under our brand with no stock held on your side.
Can you dropship so I don’t hold any stock?
Yes. We fulfil under the Shake That Weight brand directly, so you can offer the product without warehousing it. This is separate from white label, which puts your name on the product.
Are your products certified?
Our manufacturing is BRC-certified, with organic and gluten-free certification across relevant lines. Halal and kosher-certified lines are available on request.
Do you supply clinical trials or research studies?
Yes — standard commercial product on a locked specification, with full batch traceability and Certificates of Analysis available on request. Bespoke comparator or placebo formulations are a separate conversation — contact us directly.
What’s your lead time?
3–5 working days for a standard trade stock order on GB mainland; 5–10 working days for pallet/distributor orders. White label runs are 3–6 months from order.
Do you publish your trade pricing?
We publish our tier structure and discount bands openly. Exact per-SKU pricing is confirmed once your account is approved, so pricing stays consistent across accounts.
What are your payment terms?
Pro-forma on your first three orders, then 30-day account terms subject to credit check.
What’s the minimum shelf life on dispatch?
A minimum of 6 months remaining shelf life is guaranteed on every dispatch.
Do you supply outside the UK?
Yes, across the EU via our German fulfilment partner — see our EU wholesale page. Supply further afield is considered case by case, subject to customs and regulatory review.
Can my GLP-1 telehealth service offer this to patients without holding stock?
Yes — our dropship model is built for exactly this. Contact the trade team to discuss branding and fulfilment.
Do you offer point-of-sale or marketing material?
Yes, provided free to trade accounts once approved — product photography, data sheets and point-of-sale materials.
How quickly will you respond to my enquiry?
Within one working day.
Can I order samples before committing?
Ask the trade team — samples are handled case by case rather than as a fixed pack, so we can match them to the range you actually plan to stock. Tell us your business type and which formats you are interested in when you apply, and we will come back on what we can send.
Are your trade prices ex-VAT?
Your trade quote states it explicitly, so there is no ambiguity when you cost a line. VAT treatment varies with account type and delivery territory, so we confirm it in writing alongside your per-SKU pricing rather than publishing one blanket answer here. Ask the trade team if you need it broken out before you apply.
Can I mix flavours, or must I order full cases?
The £300 opening order is an order value, not a quantity — it is the minimum spend to open a trade account, while the case table above shows how many units make up a full case of each format. Yes — you can mix flavours. The £300 minimum is an order value, not a single-product quantity, so you can build it from whichever flavours and formats you want across the range. The per-case figures in the table above are how each format is packed, not a requirement to take a whole case of one flavour.
Do you give territory exclusivity?
Exclusivity is not part of our published tier structure. Anything of that kind is a case-by-case conversation, normally at Key Account or Distributor volumes. Tell the trade team which territory and what volume you have in mind when you apply, and they will tell you what is possible.
Can I sell your products on Amazon or eBay?
No. Trade accounts are not permitted to resell Shake That Weight products on Amazon, eBay or other online marketplaces. We sell on those channels ourselves, and marketplace resale creates a direct channel conflict. Trade supply is for your own shop, clinic, gym or website.
How do I place a reorder?
Email your account manager at [email protected] with the SKUs and quantities once your account is open. Reorder minimums are £250 on Trade and Partner accounts and £500 on Key Account, as shown in the pricing table above; Distributor reorders are negotiated. Stock reorders run to the same 3–5 working day lead time as a first order.
How do I get exact pricing?
Apply for a trade account, or contact us for trade prices — both routes are linked above.

Reply within one working day

Ready when you are. Let’s talk.

Trade enquiries: [email protected]

Apply for a trade account using the form, or ask for trade prices in the message box and we’ll send them over.