Private label meal replacement — your brand, our formula.

Put your own brand on a proven, BRC-certified total diet replacement formulation — from 1,000 tubs or doypacks per flavour. Custom formulation from other UK suppliers typically starts at 30,000 units; ours starts at 1,000 because you’re branding a formula that already works, not developing a new one.

Enquire about white label

The short version

The spec, up front.

MOQ — tubs / doypacks: 1,000–2,000 units per flavour
MOQ — sachets: 15,000 units per flavour
Formulation: Proven, existing formulation — not bespoke development
Certification: BRC-certified manufacturing
Lead time: 3–6 months from order
Branding: Your label, your name — our formulation and manufacturing

Built for clinics ready to put their name on it.

Built for clinic groups, multi-site practices and established gyms or coaching brands ready to put their own name on a nutrition product — without the cost or risk of developing a formula from scratch. If you’re a single clinic or a telehealth prescriber not ready for a 1,000-unit commitment, our dropship service ships the same product under our brand with no stock held on your side — talk to us about which fits.

See the dropship model →

From 1,000 units. Not 30,000.

Shake That Weight white label compared with typical UK custom formulation
Comparison	Shake That Weight white label	Typical UK custom formulation
Minimum order (tubs/doypacks)	1,000–2,000 units per flavour	From 30,000 units
Formulation	Proven, already selling	Developed from scratch
Formulation risk	None — existing product	Development and reformulation risk
Certification	BRC-certified	Varies by manufacturer

What’s included — and what isn’t.

A proven total diet replacement formulation — the same one currently sold under the Shake That Weight brand — packed under your label, in your choice of available flavours. Full nutritional data sheet, allergen information and certification documentation supplied with your first order.

Formats available

Tubs and doypacks (powder shakes), from 1,000–2,000 units per flavour. Sachet format available from 15,000 units per flavour for larger brand launches.

What we don’t offer at this volume

Bespoke formulation, new flavour development, or custom nutritional specs. That’s a different conversation, at different volumes — talk to us if that’s what you need.

What’s the minimum order for white label?

1,000–2,000 tubs or doypacks per flavour, or 15,000 sachets per flavour.

Can I change the recipe or create a new flavour?

Not at this volume — white label at 1,000 units puts your brand on our existing, proven formulation. Bespoke formulation requires a separate conversation and significantly higher volumes.

Is this cheaper than building my own formula?

Usually, yes. Custom formulation from other UK manufacturers typically starts at 30,000 units; you’re branding an established formulation at a fraction of that commitment.

What certification does the product carry?

BRC-certified manufacturing, with organic and gluten-free certification available depending on the base formulation chosen.

I don’t want to commit to 1,000 units yet — what else is there?

Our dropship service ships the same product under our brand, with no minimum stock commitment on your side. See the main wholesale page.

How long does white label take to produce?

Three to six months from order, depending on format and flavour count.

Reply within one working day

Enquire about white label.

Trade team: [email protected]

Pick “White label” as your preferred model on the form and tell us your flavours and volumes.