Active Plan

A meal replacement is a single portion formulated to stand in for a whole meal rather than to supplement one. That means it carries the protein, fibre, vitamins and minerals the meal would have given you — typically around 200 kcal — so you eat fewer calories without going short on nutrition. It is the difference between eating less and simply skipping a meal.

That depends on your plan, not on the product. The Total Plan uses four a day; the Everyday Plan and Active Plan use two, alongside a meal you cook yourself and a snack. Any product from any of our categories can fill one of those slots, so you are free to mix shakes, bars, soups, breakfasts and hot meals across the week.

No to all three. You choose a plan, order what you need and start — there is no membership, no consultant fee and no meeting to attend. If you would like support, our team is available 9.00am – 5.00pm on weekdays and the app includes expert-led courses free of charge.

It depends on your plan and your starting point. Total Plan customers typically lose 2–4 lb a week in the early weeks; the Everyday Plan is more gradual. The first week is often larger as the body sheds water. Steadier loss is generally the kind that stays off — see how it works for the reasoning.

You choose every item yourself, so it is worth spreading your first order across a few flavours and formats before settling on favourites, and our team is happy to help you choose. Taste is the single biggest reason people abandon a diet, so we would rather you found one you actually look forward to. Our returns policy is on our returns page.

Delivery is free across the UK on orders over £65, and you can collect free from our pick-up shops. Current costs and timings are on the delivery page.

No. It is not suitable if you are pregnant or breastfeeding, under 18, or managing a medical condition or medication that affects how you eat. If any of that applies to you, speak to your doctor before starting.