Editorial Standards
How we ensure The Shake Hub content is accurate, trustworthy, and helpful
At The Shake Hub, we take our responsibility seriously. When you read our content, you’re trusting us to provide accurate, safe, and helpful information about your health. These editorial standards govern everything we publish.
Our Core Principles
1. Evidence-Based Content
Every claim we make must be supported by:
- Peer-reviewed scientific research
- Clinical guidelines from recognized health authorities (NHS, NICE, BDA, etc.)
- Established nutritional science principles
- Expert consensus from qualified professionals
We link to sources where appropriate and update content when new evidence emerges.
2. Transparency & Honesty
We are clear about:
- Our connection to Shake That Weight (our parent company)
- When content features our products
- Limitations of the evidence
- When professional medical advice is needed
- What we don’t know or where research is inconclusive
3. Safety First
We never publish content that:
- Promotes unsafe or extreme weight loss methods
- Encourages disordered eating behaviors
- Recommends weight loss for those who don’t need it
- Contradicts medical advice for specific conditions
- Makes unrealistic or misleading promises
If we discuss any weight loss approach, we include appropriate safety information and contraindications.
Our Editorial Process
Content Creation
- Topic identification: Based on reader needs, common questions, or emerging research
- Research phase: Writers gather evidence from reliable sources
- Drafting: Content is written following our style guide and evidence standards
- Fact-checking: All claims are verified against source materials
Review & Approval
- Nutritional review: professional reviews for accuracy
- Editorial review: Checked for clarity, tone, and practicality
- Final approval: Senior editor signs off before publication
Post-Publication
- Monitoring: We track reader feedback and questions
- Updates: Content is reviewed and updated when new evidence emerges
- Corrections: Errors are corrected promptly with transparent notation
- Archive: Content that becomes outdated is updated or removed
Content Updates
Articles include:
- Publication date: When content was first published
- Last reviewed date: When content was last checked for accuracy
- Last updated date: When significant changes were made
We aim to review all content at least annually, with more frequent updates for rapidly evolving topics.
Sources We Use
Trusted Sources Include:
- Peer-reviewed journals (British Journal of Nutrition, American Journal of Clinical Nutrition, etc.)
- UK health authorities (NHS, NICE, Public Health England)
- Professional associations (British Dietetic Association, Association for Nutrition)
- International health organizations (WHO, FDA, EFSA)
- University research and clinical guidelines
Sources We Avoid:
- Non-peer-reviewed studies
- Commercially biased sources without independent verification
- Personal blogs or opinions without scientific backing
- Misleading or predatory journals
- Cherry-picked data that doesn’t represent consensus
Commercial Content
The Shake Hub is part of Shake That Weight, and some content features our products. We maintain editorial integrity by:
- Clearly labeling content that features our products
- Never overstating product benefits beyond evidence
- Providing context about when meal replacements are and aren’t appropriate
- Including limitations and contraindications
- Acknowledging alternatives where relevant
Our nutrition team has editorial independence to ensure all content meets our standards, regardless of commercial considerations.
Corrections Policy
When we make an error, we:
- Correct it promptly
- Note the correction clearly at the top of the article
- Explain what was changed if it’s a significant error
- Learn from it to prevent future errors
If you spot an error, please contact us at [email protected].
User-Generated Content
Reader comments and success stories are valuable, but we:
- Moderate comments to remove medical misinformation
- Don’t review or endorse advice shared in comments
- Remind readers that comment content doesn’t represent our editorial position
- Encourage readers to consult professionals for personalized advice
Medical Disclaimer
The Shake Hub provides educational content only. We are not a substitute for:
- Medical diagnosis or treatment
- Personalized nutrition counseling
- Mental health support
- Professional medical advice
We always recommend consulting qualified healthcare professionals for personalized guidance, especially if you have:
- Existing medical conditions
- Are taking medications
- Have a history of eating disorders
- Are pregnant or breastfeeding
- Have concerns about your health
Contact Our Editorial Team
Questions about our content?
Email: [email protected]
Suggest a topic:
We welcome ideas from readers
Report an error:
We appreciate corrections and will respond promptly
Professional inquiries:
For collaboration or expert contributions
